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“From a more sociological perspective, the American self-creation myth is, inherently, a capitalist one. The French philosopher Michel Foucault theorised that meditating and journalling could help to bring a person inside herself by allowing her, at least temporarily, to escape the world and her relationship to it. But the sociologist Paul du Gay, writing on this subject in 1996, argued that few people treat the self as Foucault proposed. Most people, he said, craft outward-looking ‘enterprising selves’ by which they set out to acquire cultural capital in order to move upwards in the world, gain access to certain social circles, certain jobs, and so on. We decorate ourselves and cultivate interests that reflect our social aspirations. In this way, the self becomes the ultimate capitalist machine, a Pierre Bourdieu-esque nightmare that willingly exploits itself.”
https://aeon.co/essays/why-the-coming-of-age-narrative-is-a-conformist-lie
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