vintagegeekculture:

A selection of Noid themed merchandise. 

Domino’s Pizza was founded by an eccentric Catholic who used the money to create Ave Maria, a Disney-like all catholic planned community. For a time, their mascot was the claymation Noid, however, this was phased out after an actual mentally disturbed man with the last name Noid held a Domino’s at gunpoint in a hostage situation, believing the Noid was designed to personally insult him. After the backlash from the incident, the Noid was faded out from their advertising. 

It’s a case extremely similar to the retiring of the mascot Erin Esurance in the early 2010s, who Esurance felt was no longer “under control” thanks to the oceans of porn that existed about her.